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Building Great Customer Experiences

Colin Shaw
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This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. With the use of compelling examples and cases the authors show that this is key for all companies and organisations.
This is a used book and it may show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Edition Details
Author Colin Shaw
Binding Type Hardback
Publisher Palgrave Macmillan
Year Published 2002-09-13
Number of Pages 224
ISBN 13 9780333990131
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