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Essential Guide to Marketing Planning

Marian Burk Wood
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Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan.
This is a used book and it may show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Edition Details
Author Marian Burk Wood
Binding Type Paperback
Publisher Pearson Education Limited
Year Published 2007-05-31
Number of Pages 288
ISBN 13 9780273713234
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