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Marketing for the Non-Profit Sector

Tim Hannagan
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After reading this book you will understand why it is essential for non-profit organisations to market their services and how they can research their customers. This book stresses the actions necessary for an organisation to succeed in marketing based on good practice in both the profit and non-profit sectors.
This is a used book and it may show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Edition Details
Author Tim Hannagan
Binding Type Paperback
Publisher Macmillan Education UK
Year Published 1992-04-08
Number of Pages 208
ISBN 13 9780333525821
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