Marketing Strategy and Competitive PositioningGraham J. Hooley
"Marketing Strategy and Competitive Positioning" deals with the process of developing and implementing a marketing strategy. The third edition focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage.
This is a used book and it may show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
|Author||Graham J. Hooley|
|Publisher||Pearson Education Limited|
|Number of Pages||648|