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Principles of Direct and Database Marketing

Alan Tapp
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This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
This is a used book and it may show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us.
Edition Details
Author Alan Tapp
Binding Type Paperback
Publisher Pearson Education Limited
Year Published 2008-12-02
Number of Pages 536
ISBN 13 9780273713029
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